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In Ed Feast's final instalment of his diary charting the journey of launching his own media agency MarketPlace, he gets to grips with P&L reports, has a 'hilarious' meeting with his accountant and reflects on how far he has come after just four months of trading
Gerry Boyle, group chief executive of ZenithOptimedia, tells Harriet Dennys why he was liberated by the £80m Lloyds loss, why Zed Media's demise was inevitable and how the split into Zenith Media and Optimedia will create two 'even, vibrant divisions' for the agency group
High-street retail chain Mango has appointed Mindshare to its estimated £1m media planning and buying account.
Total Media has been appointed to handle media planning and buying for cruise company Fred Olsen Cruise Lines, and snack company Natural Balance Foods, as they prepare to launch their first campaigns in the New Year.
Media agencies and advertisers are set to pay more than £100,000 for a 30-second spot ad during tomorrow night's live 'Coronation Street' hour-long special.
Photos from the Campaign A-List party at The Hospital Club, the IAA's Christmas lunch at the Park Lane Hilton and Elton John guest-editing last Wednesday's edition of The Independent
WPP's Mindshare has appointed former i-level specialist Jenny Kirby as its new head of search.
Bed specialist Dreams has appointed Publicis Groupe-owned Starcom MediaVest Group to its £35m media account after a competitive pitch.
Sir Martin Sorrell's media investment behemoth GroupM has forecast UK advertising expenditure will be up 7.7% for the full year 2010 and 3.6% in 2011.
View comments from delegates as they tweeted live from the event.
