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Product placement to hit UK TV from Feb 2011

20 Dec 2010 | by Arif Durrani

Product placement will be allowed in UK TV programmes from 28 February 2011, sponsorship rules have also been relaxed, and paid-for references on the radio can be integrated into programmes from today.

Ofcom investigates Virgin and BT complaints over Sky Sports

16 Dec 2010 | by Daniel Farey-Jones

Ofcom has opened investigations into separate complaints by Virgin Media and BT against BSkyB, about how it supplies them with its Sky Sports channels.

Mail Newspapers appoints Bromley to head of marketing

15 Dec 2010 | by John Reynolds

Mail Newspapers is looking to bolster its media sell to clients and agencies with the internal appointment of Nigel Bromley to the new role of head of marketing for Mail Connected, its advertising division.

Schwarzkopf to sponsor Famous and Fearless and Glee

13 Dec 2010 | by Maisie McCabe

Schwarzkopf has signed a seven-figure deal to sponsor a youth package on Channel 4 and E4 in 2011, including the upcoming Chris Evans show 'Famous and Fearless'.

Live Corrie special to deliver ITV more than £100,000 per ad

08 Dec 2010 | by Maisie McCabe

Media agencies and advertisers are set to pay more than £100,000 for a 30-second spot ad during tomorrow night's live 'Coronation Street' hour-long special.

Sky pulls the plug on online music service

07 Dec 2010 | by Daniel Farey-Jones

BSkyB is to close its online music streaming and download service Sky Songs in February due to disappointing customer take-up.

Lonely Planet rings digital changes

06 Dec 2010 | by Daniel Farey-Jones

Lonely Planet has appointed its global marketing director Dominic Rowell as managing director of digital.

British TV will host product placement in 2011

03 Dec 2010 | by Arif Durrani and Maisie McCabe

Product placement in British films, TV series, entertainment shows and sports programmes is set to become a reality, when Ofcom unveils plans to legalise the practice in its Broadcast Code in the coming days.

The Big Digital Debate: How to create value from digital

02 Dec 2010 | by Noelle McElhatton

In the second live debate organised by News International and Haymarket Brand Media, the panel discussed the impact of the digital world on traditional media and advertisers, and how this burgeoning medium must be embraced.

Dreams appoints Starcom MediaVest Group to £35m account

02 Dec 2010 | by Maisie McCabe

Bed specialist Dreams has appointed Publicis Groupe-owned Starcom MediaVest Group to its £35m media account after a competitive pitch.

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