Paper Round (22 December) - Which clients are advertising in the national press?
22 Dec 2010 | by Calvin Lau
Electronics retailers reach out to last-minute gift shoppers, while supermarkets focus on holiday roast meat and side dishes.
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Asda kicks off its advertising for Boxing Day, Morrisons boasts its British credentials and electronics retailers suggest some last-minute gift ideas.
Electronics retailers reach out to last-minute gift shoppers, while supermarkets focus on holiday roast meat and side dishes.
The supermarkets take top table in the papers today, while AgeUK, the charity for the elderly, runs a supplement in the Daily Mirror.
Tesco ups its efforts to lure people doing their Christmas food shop while Curry's and Superdrug turn to deals to pull in last-minute buyers.
Photos from The Sun Military Awards, Dennis Publishing's tube station-themed Christmas party at Studio Valbonne, the 2010 GMG Radio Awards at Manchester's Palace Hotel and Capital Radio's Jingle Bell Ball
Sky is pushing its Christmas programming in today's papers, which themselves prepare readers for festive TV overload with several guides promised at the weekend.
As reports of gifts bought online failing to be delivered before Christmas hit the news, there is a marked drop in the number of brands directing shoppers online in their press campaigns.
Supermarkets advertise Christmas essentials, while The Times includes a festive guide to the 50 most powerful people in theatre.
With the party season in full swing, supermarkets compete to offer the best party food while Chanel splashes out on a budget-busting run of three full-page ads in The Daily Telegraph.
Brands get on board with scanning vouchers for smartphones across the press while Saga aims a bespoke ad at Daily Telegraph readers.