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All Response Media appoints new managing director

LONDON - All Response Media, Havas' customer acquisition agency, has undergone a major restructure that includes deputy managing director Michael Court stepping up to take control of the business as managing director.

Meet Robin Auld, Domino's Pizza

Robin Auld is sales and marketing director at Domino's Pizza

Twix creates teatime appeal

Mars' chocolate brand plans to muscle in on KitKat territory with campaign aimed at tea drinkers

Shift of focus gives Currys spice

After the successful PC World campaign, it was only a matter of time before DSG International - owner of both PC World and Currys - decided to launch a new advertising campaign for Currys.

VCCP Search lands Sage search account

LONDON - Sage (UK) has handed its paid and natural search accounts to VCCP Search without a pitch.

Blyk partnership with Orange to signal end of free mobile credit model

LONDON - Blyk, the ad-funded mobile network, has formed a new partnership with Orange UK that promises to put an end to its free-mobile credit model.

CBS uses TfL data to target summer revellers

LONDON - Out-of-home media owner CBS Outdoor has used TfL entry and exit research from the London Underground to select ad packs for brands looking to target consumers heading to bars and parks this summer.

All Response Media secures £250,000 Money4gold business

LONDON - Money4gold, part of the US public company Money4Gold Holdings, has appointed All Response Media to handle its £250,000 media planning and buying requirements in the UK.

Think secures RYA Magazine brief

LONDON - The Royal Yachting Association has appointed Think Publishing to handle the relaunch of its quarterly title, RYA Magazine, from September.

APA launches new initiative for customer publishers

LONDON - The Association of Publishing Agencies, the trade body for the customer publishing industry, has launched a new planning initiative as it looks to inprove communication with media agencies and lure more business to the industry.


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