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Two of the world's most prominent advertising forecasters, Publicis Groupe's ZenithOptimedia and WPP's GroupM, have unveiled near identical outlooks for 2010, with growth of 0.9% and 0.8% respectively.
Advertising expenditure in the UK has recovered faster than anticipated in the second half of this year, according to Martin Sorrell's GroupM, resulting in the group's first upward revision in 18 months for both 2009 and 2010.
LONDON - Discovery Networks International has appointed former MTV executive Alden Mitchell to a combined international sales and digital media role.
Traditional publishers like Rupert Murdoch who believe removing content from Google will somehow keep it "exclusive" show "a fundamental lack of understanding of the web and how it works," is the damning conclusion of Huffington Post founder Arianna Huffington.
LONDON - Newspaper publishers struggling to meet the financial challenges in the digital age only have themselves to blame, according to Les Hinton, chief executive of News Corporation's Dow Jones today.
LONDON - BSkyB is renaming its customer magazine, Skymag, to Sky Magazine and upping its frequency from 10 to 12 issues per year.
LONDON - Media Week is to discontinue its print edition and go online-only with immediate effect as part of a restructure of Haymarket Business Media's Brand Media group affecting all titles in the division.
Challenge - German confectionery company Bahlsen wanted to raise awareness of its brand of Jaffa Cakes, known as Messino. McVitie's had the lion's share of the market, but Bahlsen wanted to offer a premium alternative that would capture the right target audience. The campaign needed to make a lot of...
LONDON - Viacom, global parent to MTV Networks, Nickelodeon and Paramount Pictures, believes it is entering a "period of economic recovery" following a 14% increase in operating income and a 24% rise in adjusted net earnings for the third quarter.
Brief briefs don't come much shorter, or indeed more ambitious, than the one delivered in the BBC2 show Design for Life, in which 12 British students are competing for a placement with Philippe Starck.
