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I'm sure most media types will have already worked out that 2009 is set to be characterised by fewer people doing more work for less money - pretty much regardless of which part of the media industry they work in.
As this is my last Dilemma column of 2008, I thought it might be interesting to take a look ahead at 2009 and give you my predictions for the dilemmas I won't be receiving in my mailbox over the next 12 months.
Dear Santa, I have been extremely well-behaved all year, so please could you grant my wishes, listed below, as my Christmas treats.
Staggering innovation and breathtaking entrepreneurialism? No, the story of media 2008 was uncertainty.
There is a storm coming in 2009 and the industry had better batten down the hatches. Here are some ideas to help clients, agencies and media owners navigate the next 12 months and come out of the downturn intact.
Q I have worked for my company for a number of years and myself and my colleagues have been doing a good job. We must have been doing something right, as we have won various industry awards.
Ofcom's pronouncement on Friday that the BBC's proposed online video service is potentially anti-competitive provides some rare good news for the local commercial media sector.
Q The other night I went out with one of my colleagues from HR. We had a bit to drink and during the evening she let slip that, as a result of the downturn in the economy, my department is going to reduce its headcount.
A study released this month by leading children's charity Barnardo's reveals that more than half the British population believes children behave like animals and are a danger to others.
Last week, in a series of lectures in Australia, Rupert Murdoch addressed himself to the future of the newspaper.
