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William Hill has signed a deal to become the exclusive betting partner of the ESPN Goals app and will supply live odds for the Barclays Premier League in a branded "betting zone".
Online betting company Betway is to sponsor Trinity Mirror's rebranded fantasy football competition in a three-year deal, as it aims to bolster its UK presence.
Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.
Foxy Bingo has signed a multimedia,13-week sponsorship deal with GMG Radio's Smooth and Real Radio brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.
Gala Coral is to be the Daily and Sunday Mirror's sole betting partner for the Euro 2012 tournament as part of a £500,000 deal brokered by The7stars.
Grand Parade, the agency led by former FHM and Rolling Stone editor Ed Needham, has created a new football betting magazine, Citibet, which will launch this Friday.
This year's Media Week Awards co-chairs are Jonathan Allan, sales director for Channel 4 and Karen Blackett, CEO at MediaCom.
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