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The return of Channel's 5 Big Brother tonight will introduce a click-to-buy product placement initiative from digital department store Very.co.uk, which will allow viewers to buy items featured on the show.
ITV has launched a subscription version of its ITV Player, allowing mobile viewers to catch up on the last 30 days of programming from the ITV network, without watching ads, for £3.99 a month.
Channel 4 has promoted Ewan Douglas to the role of agency principal, Manchester.
Homebase expects to increase sales revenues by five per cent by combining TV viewing data from SkyIQ with information from loyalty firm Nectar, the retailer's head of marketing, Becky Brock, told Media360 last week.
Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.
VIDEO: Channel 4 revealed it is experimenting with short-form, branded content in its 4oD video-on-demand service and Channel4.com at today's Media360 event.
Depriving viewers of live TV is like depriving them of food, Thinkbox's research and planning director told Media360.
Carat's global brand director, Grant Millar, is set to join the global panel at tomorrow's Media 360 conference, held by Brand Republic Group.
The Scott Trust has appointed outgoing chief executive of Virgin Media, Neil Berkett, as chair of Guardian Media Group (GMG).
Citroen Vans has signed a 12-month sponsorship deal with Discovery Networks UK's documentary programming across three of its channels.
