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Advertisers will soon be able to target shoppers by day of the week and time of day through new digital screens being erected outside 400 Tesco stores, outdoor specialist JCDecaux has revealed.
Stella Artois Cidre, the apple and pear cider, is launching an out-of-home campaign that delivers real-time, thermo-activated advertising based on the temperature in a specific location.
Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.
MediaCo Outdoor is preparing to launch an interactive network of 20 digital touchscreens with Manchester City Council called CityLive.
Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.
Steve Bond, the former chief operating officer of Postercope, is to join Omnicom Media Group's outdoor specialist Talon as a partner.
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
Miroma Ventures has acquired experiential marketing firm Brandspace, which went into administration earlier this month.
Amscreen, the digital screen network, has struck a deal with CONTENTed for talent-led, short-form sports and entertainment programming across its network of 6,000 screens.
CBS Outdoor International's sale process is believed to be progressing without the formal participation of the potential trade buyers, JCDecaux and Clear Channel Outdoor.
