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Channel 4 is going to broadcast the first exclusively French ad break during the launch episode of French zombie drama 'The Returned', with subtitled ads from L'Oreal, Renault, Bel Boursin and Emirates.
Ministry of Sound's upcoming album Marbella Sessions is to feature in two special episodes of 'The Only Way is Essex', making it the first brand to have a paid-for placement on the show.
Superdrug has entered into its first TV partnership, a major seven-figure sponsorship deal with Discovery Networks for the new TLC entertainment channel.
Made.com, the online furniture retailer, has appointed AdConnection to handle its £1m media planning and buying account.
The IAB last week hosted a conference on online video, where we sounded out views on the appeal of the medium from delegates from SpotXchange, Carat, MediaMind, Unruly Media and YouTube.
Time Out London has launched its first iPad app, which will be free "for the foreseeable future" and has an initial sponsorship deal with MasterCard.
The7stars has been appointed to handle the media planning and buying account for white goods manufacturer Servis, which is set to relaunch in the UK next year.
Tria Beauty, the home laser-hair-remover manufacturer, has appointed UM London to its £1m strategic media planning and buying account.
Camper and Nicholsons, the high-end yachting activities specialist, has appointed Total Media to handle its first ever digital advertising campaign, which will run throughout 2012.
Haymarket Business Media has introduced a digital subscription model across its Brand Republic Group of digital properties, which includes Media Week, with immediate effect.
