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IAB Engage: Be 'agile, fast, work in real time and use data', says Google's Mark Howe
25 Oct 2012 | by Maisie McCabe
Companies that will succeed are "agile, fast, work in real time and use data", according to Mark Howe, Google's sales chief, who said technology should be "there when you need it and get out of the way when you don't".
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