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Stella Artois Cidre, the apple and pear cider, is launching an out-of-home campaign that delivers real-time, thermo-activated advertising based on the temperature in a specific location.
Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
The outdoor media industry has extended its pro-bono support for the Missing People charity, allowing the charity's digital outdoor campaign to continue until June 2013 and introduce regional targeting.
BSkyB has become the first advertiser on Clear Channel Outdoor's new Chiswick Towers site, as part of a wider campaign to promote the broadcaster's coverage of Formula 1.
JCDecaux has teamed up with the Mr Kipling brand to recreate its novel campaign that dispenses cakes from outdoor media sites for the festive period, following a successful run earlier this year.
Lord Sugar and Michael O'Leary have agreed a deal for Ryanair to run the first international ad campaign with localised content across Sugar's Amscreen digital outdoor network.
CBS Outdoor UK has launched its first digital roadside site in the form of Site 76, a new digital billboard situated on the M4.
Ocean Outdoor has created four large-format digital and banner sites in Manchester city centre as part of its top-10 UK cities growth plan.
HMV-owned Mama Group has appointed SEI Media to sell advertising opportunities at performance venues including HMV Hammersmith Apollo, HMV Forum and Camden Barfly.
