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Advertisers will soon be able to target shoppers by day of the week and time of day through new digital screens being erected outside 400 Tesco stores, outdoor specialist JCDecaux has revealed.
Stella Artois Cidre, the apple and pear cider, is launching an out-of-home campaign that delivers real-time, thermo-activated advertising based on the temperature in a specific location.
Delegates from EasyJet, The Week and Ocean Outdoor reflect on last week's Media 360 event and awards.
MediaCo Outdoor is preparing to launch an interactive network of 20 digital touchscreens with Manchester City Council called CityLive.
Peugeot, Stella, Ford and Samsung are some of the advertisers motorists will see on a new LED digital screen sheet, equivalent to a 500-inch TV screen on the Aston Expressway near Birmingham.
BT has set aside £100 million to promote its new sports channels, as it attempts to overthrow two decades of football dominance by BSkyB ahead of next season's Premier League.
As Media360 turns 10 years old, we will be celebrating the very best in the business with our Decade of Achievement Awards. Here is your chance to decide who is crowned the media leader, media agency, and best advertiser of the decade, and who wins the best media launch.
Steve Bond, the former chief operating officer of Postercope, is to join Omnicom Media Group's outdoor specialist Talon as a partner.
Outdoor advertising revenues were up slightly by 0.1% year on year in the first quarter of 2013, despite tough comparatives to the pre-London 2012 Olympics activity, thanks to digital revenues.
Nick Mawditt, the global director of insight and marketing at WPP's outdoor specialist Kinetic, is leaving the company after five years to join emerging independent rival Talon.
