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Twitter confident interest-led targeting has benefits over Facebook friends

31 Oct 2012 | by Arif Durrani

VIDEO: Twitter's early attempts to lure advertisers with interest-based targeting capabilities is proving to be "very, very compelling", according to chief executive Dick Costolo, and the service is set to expand "significantly" over the coming year.

Plusnet to sponsor Celebrity Big Brother

21 Dec 2011 | by Maisie McCabe

Plusnet, the BT-owned telecoms provider, has signed a six-figure deal to sponsor next year's 'Celebrity Big Brother' on Channel 5.

The Big Digital Debate: The Panel

24 Nov 2010

Brands including Burger King, Sony Ericsson and Facebook were represented on the debate panel, here are some video highlights of what they took from the debate.

Orange supplies movie trailers for bespoke C4 ad break

04 Aug 2009 | by Sara Kimberley

LONDON - Channel 4 has brokered a deal with Orange to fill an ad break slot entirely with film trailers for the first time, in a bid to engage more viewers and promote Orange Wednesdays.

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