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Acer picks DWA as EMEA media agency for Aspire s7 campaign

Acer has appointed independent media agency DWA to handle the EMEA media planning and buying for its Aspire s7 campaign.

Twitter confident interest-led targeting has benefits over Facebook friends

VIDEO: Twitter's early attempts to lure advertisers with interest-based targeting capabilities is proving to be "very, very compelling", according to chief executive Dick Costolo, and the service is set to expand "significantly" over the coming year.

Microsoft focuses on Kinect tech as Apple launches iPhone 5

Steve Edwards, group head of sales at Microsoft, is focusing on its open Kinect technology to tap into audiences and calls Apple's iPhone 5 launch "and important part of our growth".

Marie Claire claims UK first with video ad in October issue

Marie Claire, the monthly women's magazine owned by IPC, is carrying a video ad for a Dolce and Gabbana fragrance in the pages of some copies of its October edition.

Media Week Awards' co-chairs talk on camera about this year's event

Media Week Awards' co-chairs Dominic Carter, News International trading director, and Lindsay Pattison, Maxus CEO, discuss the importance of the awards to the industry and being asked to lead the judging panels.

The Big Digital Debate: The Panel

Brands including Burger King, Sony Ericsson and Facebook were represented on the debate panel, here are some video highlights of what they took from the debate.


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