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Theatregoers will be able to watch a 90-second ad for Gordon's Gin before the curtain goes up at selected performances in a placement sold by Pearl & Dean.
Media Week Awards' co-chairs Dominic Carter, News International trading director, and Lindsay Pattison, Maxus CEO, discuss the importance of the awards to the industry and being asked to lead the judging panels.
Brands including Burger King, Sony Ericsson and Facebook were represented on the debate panel, here are some video highlights of what they took from the debate.
LONDON - Channel 4 has signed up Waitrose for a year-long sponsorship of food programming, with activity kicking off around Heston's Blumenthal's new series, 'Heston's Feasts'.
