Royal Air Force signs first broadcast sponsorship
09 Nov 2012 | by Maisie McCabe
The Royal Air Force has signed its first broadcast sponsorship, a six-month deal covering adventure and outdoors programming on Channel 5.
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First 'Blippable' TV ad to air tonight on Channel5
29 Apr 2013 | by Louise Ridley
The world's first TV ad enabled with Blippar, for 'Star Trek Into Darkness', will air on Channel 5 tonight.
Media on Trial: Dolce & Gabbana video ad in Marie Claire
18 Sep 2012 | by Nick Batten
Sarah Tsirkas, head of press at Initiative, gives her verdict on the video ad recently featured in some October editions of IPC's women's glossy monthly Marie Claire.
Marie Claire claims UK first with video ad in October issue
11 Sep 2012 | by Nick Batten
Marie Claire, the monthly women's magazine owned by IPC, is carrying a video ad for a Dolce and Gabbana fragrance in the pages of some copies of its October edition.
Jaguar to air Homeland-themed ad
03 May 2012 | by Maisie McCabe
Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes of 'Homeland', in the final ad break of the TV drama on Sunday (6 May).
Media Agenda: Steve Hatch talks about media agency challenges
19 Sep 2011 | by Mark Banham
Steve Hatch, MEC chief executive, provides an insight into his agency's IPA Effectiveness Award-winning work and maps out the current and future digital landscape.
Gordon's buys bespoke pre-show theatre slot
12 Sep 2011 | by Daniel Farey-Jones
Theatregoers will be able to watch a 90-second ad for Gordon's Gin before the curtain goes up at selected performances in a placement sold by Pearl & Dean.
Media Agenda: James Tye talks about making digital publishing profitable
26 Aug 2011
James Tye, CEO at Dennis Publishing, warns against assuming all your readers want the same, and reveals how the company is monetising its digital products.
Ad recognition app to feature in FT super-yacht campaign
17 Jun 2011 | by Daniel Farey-Jones
A super-yacht print ad in tomorrow's FT will be the vehicle for the latest ad recognition technology to challenge QR codes, Aurasma.
Capital looks to Usher as nationwide campaign continues
05 Jan 2011 | by Maisie McCabe
Global Radio's newly national Capital FM is to launch a network-wide promotion offering listeners the chance to win £1,000 in cash and the chance to see R'n'B star Usher in concert.
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