Peter Russell joins TBCH as head of data
15 Jul 2010 | by Jacob Mathias
Peter Russell has been appointed to head of data at integrated direct marketing agency Targetbase Claydon Heeley.
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iCrossing founder integrates SEO and social media for PR platform
22 Jul 2010 | by Jacob Mathias
Search engine marketing firm Zog Media, founded by iCrossing's Jeff Herzog, and social PR company PitchEngine, have developed what they claim is the first platform to integrate social media and search engine optimization.
Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear.
Reinventing marketing: Behavioural economics will shake marketing to the core
12 May 2010 | by Alan Mitchell
LONDON - Approaches based on rationality and emotional added value have been so thoroughly discredited that marketers now need to revise their notions about how branding works, writes Alan Mitchell.
Whatever happened to fair play?
12 May 2010 | by Suzy Bashford
LONDON - Given the recession has sparked a flurry of expensive and drawn-out agency reviews, Suzy Bashford que stions whether the moment has come to call time on the traditional pitch.
Is procurement killing marketing creativity?
05 May 2010 | by Suzy Bashford
Those who deride this business function have overlooked its ability to motivate agencies to produce even better work, writes Suzy Bashford.
Contact Centre Leagues 2010
05 May 2010 | by Melanie May
Contact centres continue to be on the receiving end of bad press for failing to sort out customers' enquiries at the first time of asking. Melanie May investigates the ways outsourced centre providers are helping brands to prevent their customers from entering phone-based hell.
Andrew Walmsley on Digital: Media agency meltdown
28 Apr 2010 | by Andrew Walmsley
The industry's business model is about to implode, and the agencies have only themselves to blame.
Selling with the enemy
20 Apr 2010 | by John Reynolds
LONDON - Brands that come up with strong advertising run the risk that rivals will benefit.
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