Andrew Walmsley on Digital: Media agency meltdown
28 Apr 2010 | by Andrew Walmsley
The industry's business model is about to implode, and the agencies have only themselves to blame.
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Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
Industry figures agree the media agency business model is doomed, but the likely impact is unclear.
Marketing League Table: Media leagues
19 Dec 2007
As the proliferation of media continues, the challenge for agencies is to identify the right mix of channels that will effectively hit the target audience. Fresh understanding of how people consume media is illustrating just how big a role digital now plays, leaving agencies scrambling to develop tools...
Marketing League Table: Customer publishing leagues
19 Dec 2007
The past year has been one of growing momentum for the customer publishing industry following a slew of launches. With brands including Harley-Davidson, Virgin Media and Bang & Olufsen entering the market for the first time, publishing agencies have been building on the success of recent years. The...
Marketing League Table: Digital leagues
19 Dec 2007
This may go down as the year in which digital truly entered the mainstream. Online adspend rose by £417m in the first half of 2007 to £1.3bn, accounting for almost 15% of total UK adspend. This prodigious increase across display, classified advertising and paid search is reflected in the league tables,...
Marketing League Table: Field marketing leagues
19 Dec 2007
Field marketing remains a discipline split between experiential agencies and 'traditional' ones that supply staff for merchandising and audit activity. The former reported impressive growth figures, though their traditional counterparts continue to dominate the top of the table. Price continues to be...
Marketing League Tables: Digital - Digital leagues
24 Oct 2007 | by David Murphy
Digital has recorded huge growth this year as agencies reap the rewards of the medium's elevated status.
Field marketing: Field marketing leagues
08 Aug 2007
Field marketing has continued to polarise between traditional field marketers and their younger experiential counterparts.
Media: Marketing league table
21 Mar 2007 | by Amanda Nottage
As clients look to tap new channels, media agencies are being forced to develop broader expertise and raise their creative game.
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