Visit Scotland sets sights on brand partners
21 Dec 2005 | by Nicola Clark
Visit Scotland is searching for commercial partners to help the country lure more visitors from England.
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NZ tourism body hires MindShare
21 Dec 2005
Tourism New Zealand has handed its £12m international media planning and buying to MindShare.
News brief: Travelodge to run ad campaign
21 Dec 2005
Travelodge is to run a £4m ad campaign in the new year, highlighting its low room rates. The activity, which will run across press, poster, online and radio, is the first work by its new ad agency, Doner Cardwell Hawkins.
Review of the year: 10 biggest marketing moments 2005
21 Dec 2005
It was the year London took gold, a frog drove adults crazy and Freddie replaced Becks. Here are 2005's most memorable events.
Southern adopts response focus
14 Dec 2005
Train operator Southern is seeking an ad agency to shift the focus of its marketing from brand advertising to response-based work.
News brief: Intercontinental announces shortlist
14 Dec 2005
Intercontinental Hotels has shortlisted ZenithOptimedia and Carat to pitch for its £5m media planning and buying account. The incumbent, PHD, has withdrawn from the pitch.
News brief: Island Cruises to launch biggeest ad campaign
14 Dec 2005
Island Cruises is to launch its biggest ad campaign to date to urge consumers to switch from package holidays to cruising. The ads will feature the company's own cruise liner captains.
Media News: Network Rail set for outdoor drive
14 Dec 2005
Network Rail has accelerated investment in its railway station and roadside advertising sites run by Maiden Outdoor in an attempt to buck the struggling outdoor market.
Branding News brief: World Challenge Expeditions appoints Love Branding
14 Dec 2005
World Challenge Expeditions which specialises in planning trips for schools, has appointed Love Branding to undertake a brand and communication review of its business.
Direct news brief: Imperial London Hotels appoints marketing agency
14 Dec 2005
Imperial London Hotels Group has appointed Keevill Barton Kershaw to handle its marketing communications. The work will include development of a brand identity and direct activity across trade and consumer channels.
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