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LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing director, Beverly Shaw, after less than three weeks in the role.
Premier Lodge, the budget hotel brand, has launched an integrated campaign to attract customers. The three-month activity, created by agency Magnet Harlequin, focuses on the company's value-for-money proposition. The ads will run in the national press and feature the strapline 'Spend the night, not...
National Express has appointed E3 Media to develop a microsite, providing the travel operator's airport customers with online booking facilities and travel information. The site is part of a 1m campaign to promote the airport service, which transports passengers to seven UK airports.
MyTravel has confirmed it will restrict its new year marketing strategy to "evidence-based" marketing, such as direct mail and point-of-sale material, in the wake of its 911m loss, announced last week.
Seasons Holidays has appointed Circular Distributors to distribute nearly 300,000 leaflets in a six-day campaign breaking on December 29. The leaflet promotes the opportunity to win a luxury holiday for up to six people every year for a lifetime, in a prize draw. Entrants need to complete a word search...
The Air Miles Travel Company is launching a CD-ROM customer magazine called Beyond Travel, to be distributed to more than a million Air Miles customers from December 26.
When Roger de Haan announced at the end of November that he would be selling his Saga travel and insurance business, there were suggestions that he could get as much as 1bn.
Expedia, one of Europe's top three online travel firms, has lost its European marketing director, Beverly Shaw, after less than three weeks in the role.
Thomsonfly, the new no-frills airline from TUI, is seeking to emulate the aspirational appeal of Go, the brand subsumed by easyJet last year.
Alan Whicker, the presenter of iconic TV travel show Whicker's World, is the star of a TV ad campaign for online travel firm Travelocity in the first creative work for the brand from Miles Calcraft Briginshaw Duffy. One 40-second and three ten-second executions air from January 5. One shows a frazzled-looking...
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