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Lunn Poly is launching a new TV campaign through WCRS. The ads, which break on Boxing Day, focus on the positive aspects of buying a holiday, particularly the excitement after booking, rather than relying only on price. The two ads show a mechanic and a teacher at work daydreaming about their holidays.
SAS Airline has appointed Leonardo to launch its new route between Birmingham and Copenhagen, with a brief to develop a six-figure, integrated campaign. The work is likely to include a range of DM activity, including direct mail.
Company facts British Midland Airways is a subsidiary of British Midland (formerly Airlines of Britain Holdings) in which Lufthansa and the Scandinavian carrier SAS each own 20%, with the remaining 60% held by Sir Michael Bishop and his two partners. Established in 1938 as Derby Airways, British...
Thomascook.com and online auction company QXL.com have teamed up to launch a new travel-only auction web site offering a selection of flights, city breaks, package holidays and cruises. The launch is being backed by a two-week promotion offering successful bidders a UK short break with their holiday....
RAC is to sell membership and marketing solutions at Granada's motorway services, replacing the AA. It will sign up new members, set up RAC help points and offer advice and information at the 58 service areas, 200 Travelodges and 400 Little Chefs.
London City Airport has launched its first WAP-based service, providing real-time flight information from the airport s web site. The service was developed with mobile internet development company Zamano and provides updated information every 90 seconds.
JCDecaux, the airport advertising company, has forged a partnership agreement with Frankfurt Airport, Europe s third largest, for a 39% stake in the airport s advertising company. The ad agency has an annual turnover of pounds 8m.
IfYouSki.com, the skiing site owned by IfYouTravel, has formed a partnership with winter sports retailer Snow s Gear Finder to snowandrock.com, allowing users to purchase items directly from the retailer. IfYouSki will also provide holiday, news and feature content to snowandrock.com. The deal will...
uTravel.co.uk, the travel web site, has hired Joan Mence, a consultant at US-based Hospitality Tours, as its business development director. The role includes opening up avenues for sponsorship and advertising for the site and extending links with the travel industry. uTravel has also redesigned its...
The British Tourist Authority has hired Queercompany, the UK s first premium web site for the gay community, to promote Britain to gay tourists.
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