Branding boss in Travel Inns post
18 Dec 1997 | by JEREMY BULLMORE
Whitbread Hotels has appointed a new marketing director to head up its budget hotel brand Travel Inns, ahead of the chain s first brand building push next year.
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Butlin’s triples spend in bid for modern image
18 Dec 1997 | by AMANDA RICHARDS
Butlin s, the Rank-owned holiday company, has increased its 1998 marketing budget threefold, to pounds 10m, in its most serious attempt yet to reposition itself for the new millennium.
Thomas Cook boss for online job
18 Dec 1997 | by LISA CAMPBELL
Thomas Cook is looking for a new marketing director to replace Dido Harding, who has been put in charge of developing the tour operator s electronic distribution channels.
Virgin Atlantic in leisure push
18 Dec 1997 | by RAYMOND SNODDY
Virgin Atlantic has appointed Rapier Stead & Bowden to handle its direct marketing account, estimated to be worth more than pounds 3m.
Eurofighter PR first
11 Dec 1997 | by AMANDA RICHARDS
The European consortium behind the pounds 42bn Eurofighter project is to launch an international advertising and public relations campaign to promote the jet fighter to foreign governments.
Airtours offers holiday pledges
11 Dec 1997 | by RAYMOND SNODDY
Holiday company Airtours is launching a pounds 3m campaign supporting an initiative to raise standards in the holiday industry.
Bacardi hits the Tube
04 Dec 1997 | by Our Parliamentary Correspondent
Bacardi has launched an ad blitz on the London Underground in a bid to target young people in the run-up to Christmas.
Millennium bids probed by MPs
04 Dec 1997 | by Our Parliamentary Correspondent
Peter Mandelson, minister without portfolio, faced a grilling from MPs this week over his handling of the pounds 16m account pitch for the Millennium Dome, which was awarded to M&C Saatchi earlier this year.
A world of choice
04 Dec 1997 | by LISA CAMPBELL
The newly-launched travel chain, WorldChoice, is unveiling a pounds 7.5m ad campaign through Scottish agency Martin Tate Redhead in the new year to promote itself as the UK s largest high street package-holiday chain.
Take the train
04 Dec 1997 | by LISA CAMPBELL
Eurostar is to provide national and international advertisers with the opportunity to sponsor Eurostar trains which, at a quarter of a mile long, are set to become Europe s longest billboard. Sports and Outdoor Media will manage sponsorship of the trains, including branding and promotional opportunities...
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