14 Dec 1995
The former head of marketing at London Underground has been left without
a role in the organisation after his department was asked to reapply for
jobs under a new structure.
14 Dec 1995
Bass Breweries has plugged into public enthusiasm for gambling with the
launch of a Teletext lottery game around Stones Bitter. The Bars of Gold
promotion runs around a weekly prize draw for pounds 1000 with the
results broadcast to the pub via Teletext.
14 Dec 1995
| by ERIC WHITE
Eric White, Corporate marketing manager, The Trocadero, London
08 Dec 1995
| by ROS SNOWDON
Simon Sheard, the man behind Stella Artois reassuringly expensive TV
ads, is joining Pontin s as marketing director to reverse a series of
disasters for the holiday-camp chain.
08 Dec 1995
More than 50 international brands have signed up with the HelpAd charity
advertising scheme, which organisers say could make pounds 5m for the
International Red Cross within six months.
08 Dec 1995
Lillywhites, which this week was sold off for pounds 28m.5m by hotel
group Forte, is close to appointing its first board-level marketing
director after searching for a senior marketer to head up a major brand
extension drive.
08 Dec 1995
| by JULIAN LEE
Facia, the UK s third largest private retail holding company, kicks off
the long-awaited overhaul of its portfolio of brands with the relaunch
of luggage chain Salisburys.
08 Dec 1995
Allied Domecq is restructuring its duty-free marketing department under
new marketing director Wilson Marshall to exploit growing sales in the
sector.
08 Dec 1995
| by SUE BRYANT
Paris has always been a top incentive destination. Now Eurotunnel has
increased the popularity of the French connection.
23 Nov 1995
Premium snack brand Phileas Fogg is to put a six-figure sum behind
Richard Branson s latest hair-raising adventure - the first ever attempt
to balloon around the world.