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THIS WEEK: LT shake-up leaves Mills in cold

The former head of marketing at London Underground has been left without a role in the organisation after his department was asked to reapply for jobs under a new structure.

THIS WEEK: STOP PRESS

Bass Breweries has plugged into public enthusiasm for gambling with the launch of a Teletext lottery game around Stones Bitter. The Bars of Gold promotion runs around a weekly prize draw for pounds 1000 with the results broadcast to the pub via Teletext.

ADVERTISING: CAMPAIGN OF THE WEEK; London Transport

Eric White, Corporate marketing manager, The Trocadero, London

THIS WEEK: Whitbread man goes to Pontin’s

Simon Sheard, the man behind Stella Artois reassuringly expensive TV ads, is joining Pontin s as marketing director to reverse a series of disasters for the holiday-camp chain.

THIS WEEK: HelpAd scheme nets more than 50 brands

More than 50 international brands have signed up with the HelpAd charity advertising scheme, which organisers say could make pounds 5m for the International Red Cross within six months.

THIS WEEK: Lilywhites plots expansion drive

Lillywhites, which this week was sold off for pounds 28m.5m by hotel group Forte, is close to appointing its first board-level marketing director after searching for a senior marketer to head up a major brand extension drive.

THIS WEEK: Facia to overhaul brands

Facia, the UK s third largest private retail holding company, kicks off the long-awaited overhaul of its portfolio of brands with the relaunch of luggage chain Salisburys.

THIS WEEK: Allied Domecq in duty-free boost

Allied Domecq is restructuring its duty-free marketing department under new marketing director Wilson Marshall to exploit growing sales in the sector.

MARKETING TECHNIQUE: CONFERENCES AND EXHIBITIONS; Bien venue

Paris has always been a top incentive destination. Now Eurotunnel has increased the popularity of the French connection.

THIS WEEK: Fogg helps takeoff

Premium snack brand Phileas Fogg is to put a six-figure sum behind Richard Branson s latest hair-raising adventure - the first ever attempt to balloon around the world.


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