Travelodge hires DCH for web task
11 Nov 2008 | by Joe Thomas
LONDON - Travelodge has appointed Doner Cardwell Hawkins (DCH) to handle its online advertising and email marketing activity .
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The Week in marketing: 11 November 2008
11 Nov 2008 | by Staff
LONDON - A roundup of significant news stories from the marketing world.
Branding: Jet2 to shift positioning
11 Nov 2008
Jet2.com, the Leeds Bradford Airport-based airline, is changing its strapline to 'Friendly low fares' to try to convey the message that low-cost need not mean a compromise on customer service.
VisitBritain chief executive departs for charity role
06 Nov 2008 | by Alex Brownsell
LONDON - Tom Wright is stepping down as chief executive of tourism agency VisitBritain after a spell of six years in the job.
Low cost northern airline Jet2.com highlights friendly service
06 Nov 2008 | by Miranda Fitzgerald
LONDON - Jet2.com, the Yorkshire-based airline, is adopting the slogan 'Friendly low fares' to emphasise that being low cost doesn't need to come at the expense of quality customer services.
Lufthansa set for web drive
04 Nov 2008 | by Staff
LONDON - Airline Lufthansa is rolling out a digital push as part of its pan-European 'Say hello to Europe' campaign.
Marketing job opportunities hit by falling economic confidence
04 Nov 2008 | by Alex Brownsell
LONDON - The downturn is creating recruitment challenges in several key sectors.
KLM focuses on origins in brand revamp
04 Nov 2008 | by Alison Donnelly
LONDON - KLM Royal Dutch Airlines is introducing a fresh global positioning to stress its heritage, and will back the overhaul with a multimillion-pound pan-European push.
Etihad Airways hands digital brief to LBi
04 Nov 2008 | by Staff
LONDON - United Arab Emirates airline Etihad Airways has hired digital agency LBi to handle the online communications for its global sponsorship activity. The account is estimated to be worth £6m.
Branding: BA rolls out leisure push
04 Nov 2008
British Airways is aiming to align its brand positioning with leisure tourism through a campaign breaking this week.
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