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Branson to join in Virgin Trains zombie game

05 Aug 2010 | by Jacob Mathias

Virgin Trains has launched a game in which users have to fight zombies - who will include Sir Richard Branson - that invade Google Street View and Facebook.

Capital One plunges down list of biggest direct mail spenders

30 Sep 2008 | by Richard Abbott

LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.

Club Med seeks single UK shop

15 Apr 2008 | by Jemima Bokaie

LONDON - Club Med, the French holiday company, is kicking off the latest phase in its drive to reposition as a luxury brand.

Direct marketing leagues tables show industry convergence

01 Apr 2008 | by Richard Abbott

LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.

Rural body embarks on anti-litter activity

26 Mar 2008 | by Ed Kemp

LONDON - The Campaign to Protect Rural England (CPRE) will continue its fight against countryside littering with an integrated campaign starring its chief executive alongside author Bill Bryson.

First Choice assigns direct task to WDMP

04 Dec 2007 | by Claire Billings

LONDON - First Choice Holidays has appointed WDMP to handle its direct marketing.

EasyJet to draw up first UK direct agency roster

13 Nov 2007 | by Ed Kemp

LONDON - No-frills airline easyJet is creating its first UK direct marketing roster following its appointment of EHS Brann.

Rocco Forte set for CRM activity

09 Oct 2007 | by Ed Kemp

LONDON - Rocco Forte Collection has hired Stephens Francis Whitson to handle its global customer relationship marketing account following a competitive pitch.

Virgin Holidays restructure prompts direct review

02 Oct 2007 | by Jeremy Lee

LONDON - Virgin Holidays is reviewing its £12m direct marketing and advertising account, which is held by Kitcatt Nohr Alexander Shaw.

Third of charity mail unopened

25 Sep 2007 | by David Tiltman

LONDON - Direct mail's efforts to rid itself of its 'junk mail' tag are having little impact, with 21% of all mailings still thrown away unopened.

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