Book flights on the go with Cathay Pacific iPad app
27 Jul 2010 | by Jacob Mathias
Hong Kong based airline Cathay Pacific has launched an iPad-friendly version of its CX Mobile app, in conjunction with the Hong Kong release of the iPad device.
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Branson to join in Virgin Trains zombie game
05 Aug 2010 | by Jacob Mathias
Virgin Trains has launched a game in which users have to fight zombies - who will include Sir Richard Branson - that invade Google Street View and Facebook.
Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
Marketers looking to use affiliates for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity.
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
British Airways' pre-emptive strike
30 Mar 2010 | by Sara Kimberley
LONDON - BA's social-media response to industrial action offers a model for other brands.
BMW reviews UK advertising account out of WCRS after 29 years
03 Dec 2009 | by Staff
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
PR: agencies suffer digital jet lag
28 Jul 2009 | by Becky Wilkerson
London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?
Travel social network WhereAreYouNow signs first mobile advertiser
21 Nov 2008 | by Fiona Ramsay
LONDON - WhereAreYouNow, global online travel and lifestyle social network, is launching advertising on its mobile service for the first time.
British Airways takes 'Terminal 5 is working' campaign online
20 Nov 2008 | by Fiona Ramsay
LONDON - BA is launching a dedicated website showing how travellers are enjoying Terminal 5 at Heathrow. The site will feature real-time content as consumers share their experiences of the airline's hub.
Eurostar hires RAPP to direct account
18 Nov 2008 | by Joe Thomas
LONDON - Eurostar has appointed RAPP to handle its pan-European CRM account following a pitch.
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