Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
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Tune Group to sponsor Premier League refs
06 Aug 2010 | by Mark Banham
The Tune Group, the entertainment and leisure brand founded by the owners of low-cost airline AirAsia, has signed a six-figure deal to become official shirt sponsor for referees and match officials in the Premier League, Football League and FA Cup.
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Mark Kleinman on marketing and the City: Airlines under a cloud
27 Apr 2010 | by Mark Kleinman
The airspace closure was costly for carriers, but the reputation of some survived better than others.
Avoiding a red card
27 Apr 2010 | by Joe Thomas
LONDON - Unofficial brands should take care when running football-based pushes this summer.
Best supporting role
14 Apr 2010 | by Noelle McElhatton
LONDON - Hilton's Andrew Flack talks about making the most of the hotel chain's film part.
British Airways' pre-emptive strike
30 Mar 2010 | by Sara Kimberley
LONDON - BA's social-media response to industrial action offers a model for other brands.
Profile: Time well spent
30 Mar 2010 | by Alex Brownsell
LONDON - Mark Fells, UK and Ireland marketing director for Lastminute.com, has brought in some long-term thinking.
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
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