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Sony Computer Entertainment has been exposed as being behind an embarrassing online viral campaign intended to boost sales of its PlayStation Portable (PSP) handheld console at Christmas.
Euroking Miracle, which supplies information technology support for women and children's health services, has hired V2 Integrated to refresh its brand identity. The agency has also been briefed to improve the online presence of the firm, which is a GE Partner.
Scottish & Southern Energy plans to reward its customers through a loyalty scheme. Run by P&MM Entice Benefits, the scheme is seeking to sign up more than 100 brands from retail, home, finance, travel and entertainment to offer discounts and incentives.
Tesco's change of agency didn't stop its ads becoming the most-recalled over the year, while a freshly groomed canine struck gold for Churchill.
LONDON - Apple is expanding its store-within-a-store concept with a presence in electricals retailer Comet, following a successful trial in Tesco.
EDF Energy has signed up to sponsor the next series of Soapstar Superstar on ITV.
Dell, the world's biggest direct seller of computers and computer accessories, is holding a pitch for its pan-European online account ahead of an increased investment in digital.
E.ON is promoting its sponsorship of the FA Cup with a series of idents around match coverage, the first of which breaks this Friday, ahead of Kings Lynn's home tie against Oldham.
British Gas is reviewing its direct account, a move that could lead to the business moving out of long-standing incumbent agencies WWAV Rapp Collins and EHS Brann.
LONDON - British Gas is to review its direct marketing business, which could see the account move out of direct marketing agency WWAV Rapp Collins after more than 10 years.
