HP plans greater customer focus
08 Dec 2004
Hewlett-Packard is shifting the emphasis of its advertising away from individual products to emphasise how it can help consumers, following the promotion of Neta Tully to UK marketing director.
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Npower goes for rival's customers
15 Dec 2004
Npower is stepping up efforts to lure customers from British Gas with a heavyweight print campaign.
EDF backs Olympics bid in athletics deal
08 Dec 2004 | by Drew Barrand
EDF Energy is stepping up its backing of the London 2012 Olympic bid with a UK Athletics sponsorship deal.
Sony PlayStation2 to advertise despite console shortfall
07 Dec 2004 | by Ben Carter,
LONDON - PlayStation is to continue with its high-profile seasonal ad campaign, despite warnings from retailers that they do not expect to receive sufficient supplies of its slimline PS2 console by Christmas.
PlayStation aims at adults with online television channel
02 Dec 2004 | by Staff,
LONDON - Sony PlayStation is targeting adults with an online TV channel to promote its PS2 console.
Retail choice: Apple store, Regent Street
01 Dec 2004 | by Sanjay Nazerali, Managing director, The Depot
Apple doesn't 'think different'; it thinks 'same, but different'.
Sector Insight: Video games - Platform potential
01 Dec 2004
Cheap hardware and a broad range of software have helped video games go mainstream. Jane Bainbridge reports.
HP turns to Cisco for top marketer
10 Nov 2004
Hewlett-Packard has hired top Cisco marketer David Seda to strengthen its international marketing capability as it steps up its fight against IBM and Microsoft. Seda, senior director of corporate marketing for EMEA at Cisco, responsible for all its marketing communications, is understood to be moving...
Direct News brief: Centrica Business Services hires New Logic
10 Nov 2004
Centrica Business Services, the UK's leading energy supplier to businesses, has hired data specialist New Logic to improve the way its manages customer relationships and develop cross-selling opportunities.
Panasonic hikes media spend amid move into Vizeum
09 Nov 2004 | by Colin Grimshaw,
LONDON - Panasonic is planning a major increase in media spend next year in a bid to take market leadership in Europe, and has moved its pan-European media business, currently worth $60m (£32.5m), into Vizeum.
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