BRANDING BRIEF: Stonecube appoints Dutton Merrifield
18 Dec 2003
Stonecube, the software company, has appointed branding agency Dutton Merrifield to refresh its corporate identity and develop product identities.
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STOP PRESS: Hewlett-Packard launches biggest ever ad campaign
18 Dec 2003
Hewlett-Packard is launching its biggest-ever global ad campaign and spending 7m in the UK to promote its digital photography range. The TV ad, which launches on December 22, was created by Goodby Silverstein Partners and was adapted for the UK by Publicis.
Consumers to be offered free PCs for watching ads
18 Dec 2003
Consumers are to be given a free computer in return for watching advertising on-screen every month, in a package offered by PC company Metronomy.
Xbox develops outdoor sites in pub gaming network deal
17 Dec 2003 | by Ben Carter,
LONDON - Microsoft Xbox has signed deals with third parties to launch branded outdoor gaming networks to boost awareness of its Xbox Live broadband gaming service.
British Gas tops satisfaction survey
11 Dec 2003 | by Ben Carter
British Gas has beaten off its competitors to be ranked the best gas supplier in the UK for customer satisfaction.
ADWATCH: British Gas promotes consumer champion positioning
27 Nov 2003 | by Jane Bainbridge
The utilities firm is backing its revamp as a provider of home services with a focus on trust.
STOP PRESS: Epson puts UK advertising business out to pitch
20 Nov 2003
Epson, the printer manufacturer, is putting its 1.6m UK advertising business out to pitch. Incumbent Leo Burnett has decided not to repitch for the account. Epson's media business, currently handled by Carat, is believed to be unaffected by the review.
Thames Water hands global job to RWE manager
30 Oct 2003
Utilities giant Thames Water has firmed up its global senior management team with the appointment of its first worldwide director of strategy and market development, Mike Coffey.
HP promotes printers in Perspectives Red Cell mailer
23 Oct 2003 | by Staff,
LONDON - Hewlett-Packard has hired below-the-line agency Perspectives Red Cell to back the launch of a range of printing and imaging products.
STOP PRESS: Microsoft ploughs £5m into marketing campaign
23 Oct 2003
Microsoft is ploughing more than 5m into a marketing campaign for its Office 2003 software, which launched this week. It is part of a global adspend of $150m ( 89.5m).
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