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Solar Century, a new 'profits for purpose' company intent on convincing the world to convert to solar power, has lured senior Nike marketer Michelle McKenna to be its marketing director.
Clued up In our age of information overload, many advertisers have taken to playing games with consumers in order to engage their attention. Here are three examples Mix has spotted recently. Readers of glossy titles like The Face may have been intrigued by these pages of silhouettes bearing...
Wendy Berry is the new marketing manager for UK & Ireland at design and digital software provider Autodesk. She joins from Novell, where she worked as UK marketing manager.
Npower, the national energy supplier, has appointed John Taylor International to handle its sponsorship of the FA Premier League. The company, which is in talks with the English Cricket Board about taking over from Cornhill Insurance as the test match title sponsor, is a second-tier partner of the Premier...
The Database Group has announced the release of its Opus data management software toolbox to in-house marketers. The firm said the move would allow clients to have more effective control of their direct marketing campaign data.
PlayStation2 launches this week with more computing power in a single games console than was used to run the country's entire national benefits payment system two decades ago.
The latest ad campaign from British Gas Trading isn t exactly what we ve come to expect from a gas provider, because its promoting the company s new telecoms service, British Gas Communications. Created by BMP DDB, it enters Adwatch at number eight with 59% recall.
Sony Data Media has picked below-the-line roster agency WDPA to handle direct marketing for its high-tech data storage products.
Public toilets are suddenly all the rage in adland. Last week, Captive View announced plans to install 1000 eye-level video screens into specially designed urinals. And at the same time UK property web site, propertyfinder.co.uk, launched the first ad campaign in the loos of a Premier League football...
Royal Mail has sent out a call to companies across the UK for entries into the Winning Post Awards. The initiative, in its fifth year, aims to recognise outstanding examples of direct mail produced by small and medium-sized businesses. Headed by Royal Mail director of distance selling Derek Fairhurst,...
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