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London Electricity is taking its brand to television for the first time after agreeing to sponsor LWT s weather bulletins.
15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce...
American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency Ogilvy & Mather.
Computer games firm Infogrames has appointed Kerri Orders as its UK marketing director. She joins from UK film distributor First Independent Films where she was responsible for promoting movies.
Oracle UK has appointed Stephen Millard to head marketing for its strategic alliances division. Nigel Thomas, previously European channel sales director, has been appointed head of marketing for its general business division.
Almost one in five 5- to 14-year-olds own a Sony PlayStation compared with one in 25 who own a Nintendo 64, according to a recent survey by Carrick James Market Research. The survey found that ownership is higher among older age groups, with almost a quarter of 13- to 14-year-old boys owning a PlayStation.
Coca-Cola, Atlanta, how may I help you?
This was the year millennium fever took hold of consumers and the marketing community alike. Whether it was the Dome and its sponsorship exploits, or the potential damage wreaked by the computer bug, 1998 was a year spent looking forward.
Every week the Careers page profiles a company running a job advertisement in this issue of Marketing. If you can identify the company, fax your answer and details to 0171 413 4504. One correct answer will win a bottle of champagne
Girls are entering the male-dominated arena of computer gaming in increasing numbers, prompting the industry to target them more exclusively.
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