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Jeremy Davies leaves Abbey for E.ON

LONDON - Abbey brand and communications director Jeremy Davies is to leave the bank to take the top marketing position at energy provider E.ON.

News brief: Npower promotes head of customer marketing

Npower has promoted its head of customer marketing, Kevin Peake, to the new role of marketing director for Npower Retail. Peake will manage the utilities company's B2C and B2B marketing in the UK.

Direct brief: Npower ties up with cricket grounds

Npower has tied up with cricket grounds Old Trafford, Trent Bridge and Edgbaston to give children in family stands a free Npower gift bag containing a branded T-shirt and sunscreen lotion.

Direct choice: Scottish and Southern Energy

Nothing can take away the pain of moving home, but a box that contains products that alleviate some of the suffering, is, in my book, an extremely good thing.

Marketing Mix: We'll call you - BP

It's grim up north, or at least it might be if our trip there is scuppered by fuel shortages. Should we stay home instead?

Top 10 and bottom 10 ethical brands

LONDON - The latest ERI survey has shown that simply claiming to be ethical will not necessarily engender positive perceptions.

EDF pools direct and digital work

LONDON - EDF Energy has appointed Archibald Ingall Stretton to its consolidated UK direct and digital account.

EDF Energy hires AIS to UK direct and digital account

LONDON - EDF Energy has appointed Archibald Ingall Stretton to its newly consolidated UK direct and digital marketing account.

Npower pits One 'bundle' against British Gas

Npower is to launch an Npower One product, which bundles together dual-fuel energy products with boiler cover, in an effort to challenge British Gas' lead in the home-boiler service market.

npower takes on British Gas with first hometeam ad

LONDON - Npower is taking on British Gas in the central heating installation and boiler servicing market with its first TV ad campaign for its hometeam business.

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