Mark Kleinman on marketing and the City: Pushing the envelope
24 Feb 2010 | by Mark Kleinman
Royal Mail has long been in choppy waters, and things are only going to get more turbulent this year.
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Alan Mitchell on Branding: Source of Apple's success
14 Apr 2010 | by Alan Mitchell
The company's reputation is driven by the interaction of factors that go far beyond branding alone.
Marketing Mix: We'll call you - BP
07 May 2008
It's grim up north, or at least it might be if our trip there is scuppered by fuel shortages. Should we stay home instead?
Adwatch: Confused.com - 'Gas and electricity'
19 Feb 2008 | by Andy Bird, Creative partner, Ogilvy Advertising
As someone brought up in a house where the only source of heating was a three-bar fire in the front room, and the third bar famously went on only briefly one night in January 1973 when my grandad's Woodbine froze to his fingers, I'm not that fussed where my heating comes from, or how much it costs.
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