Nickelodeon UK brings out SpongeBob app
13 Jul 2010 | by Jacob Mathias
Spongebob SquarePants now lives in a pineapple under the screen of your iPhone.
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Book flights on the go with Cathay Pacific iPad app
27 Jul 2010 | by Jacob Mathias
Hong Kong based airline Cathay Pacific has launched an iPad-friendly version of its CX Mobile app, in conjunction with the Hong Kong release of the iPad device.
The iPad bandwagon rolls into town
28 May 2010 | by Ben Bold
Today's launch of the iPad is not only an important day for computing giant Apple, it's a massive opportunity for publishers and brands to ride the wave of hype created by the latest must-have gadget.
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.
Overhyped and over here?
11 May 2010 | by Nicola Clark
LONDON - The iPad has seduced the media, but UK consumers could be a trickier proposition.
Helen Edwards on Branding: The third way
05 May 2010 | by Helen Edwards
Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.
Editor's comment: Red button's valuable legacy
05 May 2010 | by Gareth Jones
LONDON - The marketing director of a car company once told me he loved the 'clunkiness' of interactive TV because it meant consumers persistent enough to watch his red-button ads really wanted to buy.
Helen Edwards on Branding: Time to get touchy-feely
28 Apr 2010 | by Helen Edwards
The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.
Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
Marketers looking to use affiliates for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity.
Alan Mitchell on Branding: Source of Apple's success
14 Apr 2010 | by Alan Mitchell
The company's reputation is driven by the interaction of factors that go far beyond branding alone.
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