ICL unifies core brand strategy
28 May 1998 | by LISA CAMPBELL
ICL is undergoing a massive reorganisation to focus its marketing on a single brand, and has appointed a new director of marketing communications to carry out the task.
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Net ad tracking challenges site traffic boasts
28 May 1998 | by LISA CAMPBELL
Advertisers using the Internet should measure effectiveness on the basis of cost per minute rather than the current industry standard of click-throughs, according to the developer of new software tested this week by Marketing.
BT brings in new business chief
28 May 1998 | by LISA CAMPBELL
BT is continuing to make changes to its internal structure with the creation of a new senior role within its business division.
STOP PRESS
28 May 1998 | by DANNY ROGERS
Claudia Schiffer s striptease for the Citroen Xsara provoked 77 complaints to the Independent Television Commission on the grounds of offence, which are unlikely to be upheld, according to the ITC.
Microsoft gives backing to Sega
28 May 1998 | by LISA CAMPBELL
Sega s future been given a boost with the news that its long-awaited video-games console is to receive the backing of Microsoft.
LEADER: Sega’s sigh of relief
28 May 1998 | by WINSTON FLETCHER
Sega is pinning its hopes of survival in the games war on its new Dreamscape console. If it weren t that the new game will be based on a Microsoft CE operating system, this might sound optimistic. Sega s share of the market has been all but obliterated by Sony and Nintendo, and the failure of the Sega...
Vodafone offers fashion prize to push new design
28 May 1998 | by RAYMOND SNODDY
Vodafone Retail is pushing the idea that mobile phones can be a fashion statement in its latest in-store promotion.
NEW MEDIA: Time Inc’s new site to provide World Cup news
28 May 1998 | by ALAN MCCULLOCH, Commercial Director, Sa
Time Inc, the new-media arm of media giant Time Warner, has launched an online global project dedicated to the World Cup and funded by advertisers.
NEW MEDIA: Web access offer
28 May 1998 | by LUCY BARRETT
ICL, the IT systems and services company, has signed a deal with VIP, a provider of brand-customised Internet access services. The service will allow companies to sell Internet access subscriptions to clients under their own brand. An example would be a football club being able to offer Net access to...
NEW MEDIA: iBS branches out
28 May 1998 | by LUCY BARRETT
The Internet Bookshop (iBS) has launched a site offering CDs, videos and computer games at CDParadise.com. iBS will continue to offer books on its own Web site (www.bookshop.co.uk). The company has announced alliances with Virgin.net, aol.uk and yell.co.uk to sell the new service.
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