ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; DRINK-DRIVING
19 Dec 1996 | by JAMES CURTIS
James Curtis Features editor Marketing
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NEWS: BT funding deal is first for ITV
19 Dec 1996 | by ANNA GRIFFITHS
In a first for British television, BT is to wholly fund a programme which will be screened in prime-time across the ITV network during Christmas, and focus on the benefits of communication.
ADVERTISING & PROMOTION: Agency of the week: BDDH
19 Dec 1996
At first glance, 1996 looks like a quiet year for BDDH: three wins, no losses and billings still hovering just under pounds 50m. But appearances can be deceptive.
NEWS: Bank war on the cards as Amex ties in NatWest
12 Dec 1996 | by PATRICK BARRETT
A credit card war among the UK s major high street banks is set to break out after NatWest this week announced the first deal between a British bank and American Express.
NEWS: STOP PRESS
12 Dec 1996
Granada UK Broadcasting has appointed its first marketing director to co-ordinate audience needs with the broadcast schedules of Granada and LWT. Marc Sands, account director at HHCL & Partners, will take on the new role and will report to Mick Desmond, deputy managing director of Granada UK Broadcasting.
NEWS: BT pushes community role
12 Dec 1996 | by JANE BAINBRIDGE
Companies as corporate citizens, having responsibilities and commitments to the communities they do business in, is the theme of a new campaign breaking this week from BT.
ANALYSIS: ASA looks to widen its Net
12 Dec 1996 | by SHARON MARSHALL
The ASA has set its sights on extending its authority over the chaotic and amorphous World Wide Web, writes Sharon Marshall
NEWS: Customers vote BT as Britain’s strongest brand
28 Nov 1996 | by KAREN DEMPSEY
BT, which a decade ago was berated by the public for poor service and broken phone boxes, is now perceived by consumers as the strongest brand in the UK, according to new research undertaken for Marketing.
NEWS: STOP PRESS
28 Nov 1996
Live TV s chief, Kelvin MacKenzie, has hit back at the ITC over its warning on breaching the Codes of Sponsorship and Advertising Breaks. He said sponsorship was key to original programming on cable, and called for more relaxation of advertising rules to encourage the industry.
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£32,500 - £37,500, Central London
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