Alan Mitchell on Branding: Source of Apple's success
14 Apr 2010 | by Alan Mitchell
The company's reputation is driven by the interaction of factors that go far beyond branding alone.
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Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
Marketers looking to use affiliates for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity.
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.
Profile: Turning the UK into 3D
24 Mar 2010 | by Sara Kimberley
LONDON - Mikah Martin-Cruz, marketing director at Samsung UK, is pushing for his brand to be the leader in 3D televisions.
Biggest brands: Top 100 advertisers 2010
23 Mar 2010 | by Nicola Clark
Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.
Mark Ritson on Branding: A fond farewell
23 Mar 2010 | by Mark Ritson
After eight years and a quarter of a million words, the time has come to say goodbye to my readers.
Special report: Experiential - The personal touch
17 Feb 2010 | by Richard Abbott
Experiential marketing is all about people so if your brand ambassadors are not up for it, the campaign will fall flat. We asked the experts how they find the best team for the job.
Canon to rejig brand tactics
17 Jun 2009
LONDON - Technology company Canon Europe is rolling out a fresh brand strategy with the aim of maintaining a more consistent tone of voice across all its communications.
Samsung sponsors Heathrow charging units
15 Apr 2009
Samsung has signed a deal with BAA to sponsor charging units for mobile phones and laptops at Heathrow Airport.
Mark Ritson: 'ad-blocker' specs will kill our industry
01 Apr 2009 | by Mark Ritson
How can marketers reach an audience that won't look at their ads? They'll have to work it out, fast, says columnist Mark Ritson in his April Fools' contribution.
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