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Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

Those seeking a 19th-century precedent for Tesco's ubiquity should look to the once-mighty Co-op.

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

Brands seeking to challenge a 'big two' need to find strategies that will build loyalty and recognition.

Editor's comment: Red button's valuable legacy

05 May 2010 | by Gareth Jones

LONDON - The marketing director of a car company once told me he loved the 'clunkiness' of interactive TV because it meant consumers persistent enough to watch his red-button ads really wanted to buy.

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

The emotional bonding that is crucial to any brand's success cannot be built using metrics alone.

Alan Mitchell on Branding: Source of Apple's success

14 Apr 2010 | by Alan Mitchell

The company's reputation is driven by the interaction of factors that go far beyond branding alone.

Mark Ritson on Branding: A fond farewell

23 Mar 2010 | by Mark Ritson

After eight years and a quarter of a million words, the time has come to say goodbye to my readers.

Mark Ritson: 'ad-blocker' specs will kill our industry

01 Apr 2009 | by Mark Ritson

How can marketers reach an audience that won't look at their ads? They'll have to work it out, fast, says columnist Mark Ritson in his April Fools' contribution.

Adwatch review: Currys

18 Nov 2008

LONDON - Nick Hastings, founding partner of Krow Communications, reviews the Curry's commercial 'Next Day Home Delivery Service', which had the ninth highest recall with the public in the weekly Adwatch ranking for 19 November.

Andrew Walmsley on paid search and SEO

10 Nov 2008

I bought a car the other day. I had sized up the market, sussed out the dealer and was ready to trade. I had even left it until the last few days of the quarter, hoping the imminent end of the salesman's bonus period would give me leverage.

Mark Ritson on branding: Apple brand shares in Jobs' ill-health

05 Aug 2008

If you have been following Apple's share price over the past two weeks, you'll know that it's a stock with a story. Down as much as 5% one day and then back up 4% the next.

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