Nokia sponsors Kylie Europe tour
17 Jun 2008 | by Staff
LONDON - Nokia is launching a pan-European sales-promotion campaign backing its sponsorship collaboration with pop star Kylie Minogue.
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Capital One plunges down list of biggest direct mail spenders
30 Sep 2008 | by Richard Abbott
LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
Third of charity mail unopened
25 Sep 2007 | by David Tiltman
LONDON - Direct mail's efforts to rid itself of its 'junk mail' tag are having little impact, with 21% of all mailings still thrown away unopened.
Sony Ericsson builds activity around gigs
22 May 2007 | by Ed Kemp
LONDON - Sony Ericsson will use its Ibiza Rocks live music event to promote its Walkman range of mobile phones this summer.
Sky appoints EHS Brann to £30m direct account
30 Jan 2007 | by by Ed Kemp
LONDON - Sky has hired EHS Brann to handle its direct business, worth an estimated £30m, ahead of a series of customer-retention initiatives intended to help it reach its target of 10m subscribers by 2010.
PC World boosts targeting of mail with Baber Smith
09 Jan 2007 | by by Staff
LONDON - PC World has appointed Baber Smith as its direct agency as it seeks to improve the targeting of its consumer communications.
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