Marketing Society Awards for Excellence: Brand revitalisation (B2B)
20 Jun 2007
WINNER
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Yell recruits Heinz ketchups chief to key UK post
27 Jun 2007 | by Gareth Jones
Yell, the directory-enquiries company, has poached senior Heinz marketer Clodagh Ward for the role of UK development director, as part of a restructure of its marketing department.
118 118 to ditch Naked and take strategy in-house
02 May 2007 | by Gareth Jones
The Number 118 118 is dropping Naked Communications from its roster amid a broad review of its UK agency arrangements.
This week: Marketing news from the national press
28 Mar 2007
EasyJet is considering entering the mainstream holiday market by selling package holidays online. The service would allow customers to book car hire, transfers and hotel rooms on its website. - - The Sunday Times
Digital brief: PricewaterhouseCoopers appoints Incentivated
21 Mar 2007
PricewaterhouseCoopers has appointed mobile marketing agency Incentivated to launch a mobile-internet site to step up its student recruitment drive.
Mobile ban ads get the message across to public
11 Dec 2003 | by Ben Carter
The PR and marketing campaign to educate drivers about the law banning the use of mobile phones while driving appears to have been a complete success.
BT emphasises consumer offer in AMV BBDO ad
05 Jul 2001
BT this week launches a consumer advertising campaign that aims to show how specific BT products and services bring people together. The ads, developed by Abbott Mead Vickers BBDO, broke on Wednesday. They draw on characters featured in the 'More connections. More possibilities' ads set...
BT emphasises consumer offer in AMV BBDO ad
05 Jul 2001
BT this week launches a consumer advertising campaign that aims to show how specific BT products and services bring people together. The ads, developed by Abbott Mead Vickers BBDO, broke on Wednesday. They draw on characters featured in the 'More connections. More possibilities' ads set...
OPINION: CRM can't work without cultural transformation
05 Jul 2001 | by LAURA MAZUR, a business writer and author
You have to admire Pierre Danon, chief executive of BT Retail, newly demerged from its troubled parent. Or maybe not. For he has just taken a big marketing risk by declaring that within two years BT Retail will be the number one for customer satisfaction in the British telecoms sector....
OPINION: CRM can't work without cultural transformation
05 Jul 2001 | by LAURA MAZUR, a business writer and author
You have to admire Pierre Danon, chief executive of BT Retail, newly demerged from its troubled parent. Or maybe not. For he has just taken a big marketing risk by declaring that within two years BT Retail will be the number one for customer satisfaction in the British telecoms sector....
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