Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.
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Wickes launches first TV ad campaign in 10 years
11 Dec 2008 | by Miranda Fitzgerald
LONDON - Wickes, the DIY chain, is launching its first national TV ad campaign in almost ten years and plans to invest over £15m in advertising next year.
John Lewis adds consumer comments to website
10 Dec 2008 | by Fiona Ramsay
LONDON - John Lewis is aiming to boost online sales by adding consumers' product suggestions and contextual promotions to its website.
Government's 'alcohol code' puts onus on supermarkets and licensees
09 Dec 2008 | by Gemma Charles
LONDON - The pub and drinks sectors will have found little cheer in last week's Queen's Speech outlining the government's legislative programme.
The Marketing Profile: Lance Batchelor of Tesco Telecoms
09 Dec 2008 | by Fiona Ramsay
LONDON - Tesco has spent the past 20 years reinventing itself as an acceptable shopping choice for the middle classes after - by its own admission - losing its way, fixating on its competition rather than its customers. But while even affluent consumers accepted its reassuring slogan 'Every little helps',...
Older people can be disenfranchised by celebrity-fronted ads
09 Dec 2008 | by Joe Thomas
LONDON - Brands are in danger of alienating the older generation by using celebrity endorsements to shift product, according to a new study.
Tesco to debut video-on-demand offer
09 Dec 2008 | by Fiona Ramsay
LONDON - Tesco is to launch its first video-on-demand (VoD) service next year, enabling customers to download film and TV content to rent or own.
HMV to roll out reward card
09 Dec 2008 | by Miranda Fitzgerald
LONDON - Home-entertainment retailer HMV hopes to drive customer loyalty with the launch of a purehmv reward card offering consumers 'money-can't-buy' products and experiences.
Dreams to sponsor Celebrity Big Brother
09 Dec 2008 | by Fiona Ramsay
LONDON - Channel 4 has signed up Dreams, the bed specialist, as the sponsor of Celebrity Big Brother 6 after a controversial 2007 series led to Carphone Warehouse dropping its sponsorship of the show.
John Lewis to release cover of Beatles classic
08 Dec 2008 | by Miranda Fitzgerald
LONDON - John Lewis is releasing the single of its cover version of the Beatles classic 'From me to you' that features in its Christmas ad campaign.
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