John Lewis in customer magazine overhaul
02 Dec 2008 | by Nicola Clark
LONDON - John Lewis is to overhaul its customer magazine activity and launch a branded magazine to take on rival retailers including Marks & Spencer.
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Brand health check: Tesco
02 Dec 2008 | by Ed Kemp
LONDON - The UK's biggest supermarket is showing signs that its grip may be loosening.
Argos buys Bush/Alba 'to expand value range'
02 Dec 2008 | by Fiona Ramsay
LONDON - Industry experts have compared Argos' acquisition of the Bush and Alba consumer electronics brands to the decision of some supermarkets to expand their value ranges.
Woolworths provides a case study in how not to manage a brand
02 Dec 2008
LONDON - Jim Prior, CEO and managing partner of branding agency The Partners, believes that a lack of clear brand proposition, rather than the economy, was behind the fall of Woolworths.
P&G buys stake in Ocado to gain customer insight
02 Dec 2008 | by Miranda Fitzgerald
Procter & Gamble's decision to invest £5m in a 1% stake in home-delivery company Ocado gives it the opportunity to gain customer insight ahead of its rivals.
Land of Leather marketing director resigns after ad budget cut
01 Dec 2008 | by Alex Brownsell
LONDON - Peter Ling, Land of Leather's marketing director, has resigned from the furniture retailer following its decision to slash next year's advertising budget.
Half of marketers change their plans due to economy
27 Nov 2008 | by Gemma Charles
LONDON - Marketers are gloomier than ever about the UK's economic outlook, according to new research from the Chartered Institute of Marketing.
Boots hires LIDA to £15m CRM account
25 Nov 2008 | by Joe Thomas
LONDON - Boots has hired direct agency LIDA to its £15m Advantage Card account following a pitch.
KFC plans Cayan grilled chicken roll-out
25 Nov 2008 | by Gemma Charles
LONDON - KFC is gearing up to offer grilled chicken in its restaurants across the UK under the name 'Cayan Grill'.
Flash sales pose threat to future brand health
25 Nov 2008 | by Miranda Fitzgerald
LONDON - 'Flash' sales could have a negative impact on brand image and long-term sales, according to industry experts.
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