Older people can be disenfranchised by celebrity-fronted ads
09 Dec 2008 | by Joe Thomas
LONDON - Brands are in danger of alienating the older generation by using celebrity endorsements to shift product, according to a new study.
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The Marketing Profile: Lance Batchelor of Tesco Telecoms
09 Dec 2008 | by Fiona Ramsay
LONDON - Tesco has spent the past 20 years reinventing itself as an acceptable shopping choice for the middle classes after - by its own admission - losing its way, fixating on its competition rather than its customers. But while even affluent consumers accepted its reassuring slogan 'Every little helps',...
Tesco to debut video-on-demand offer
09 Dec 2008 | by Fiona Ramsay
LONDON - Tesco is to launch its first video-on-demand (VoD) service next year, enabling customers to download film and TV content to rent or own.
HMV to roll out reward card
09 Dec 2008 | by Miranda Fitzgerald
LONDON - Home-entertainment retailer HMV hopes to drive customer loyalty with the launch of a purehmv reward card offering consumers 'money-can't-buy' products and experiences.
Dreams to sponsor Celebrity Big Brother
09 Dec 2008 | by Fiona Ramsay
LONDON - Channel 4 has signed up Dreams, the bed specialist, as the sponsor of Celebrity Big Brother 6 after a controversial 2007 series led to Carphone Warehouse dropping its sponsorship of the show.
John Lewis to release cover of Beatles classic
08 Dec 2008 | by Miranda Fitzgerald
LONDON - John Lewis is releasing the single of its cover version of the Beatles classic 'From me to you' that features in its Christmas ad campaign.
Biggest brands: Top 100 Direct Mail Advertisers 2008
08 Dec 2008
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
John Lewis launches DM campaign for Christmas
05 Dec 2008 | by Joe Thomas
LONDON - John Lewis has launched a direct marketing campaign to promote Christmas shopping.
Ocado launches value range to take on Tesco
05 Dec 2008 | by Gemma Charles
LONDON - Ocado has launched a value range called Everyday in a bid to compete with Tesco's Discount brands.
ASA bans House of Fraser claims for loyalty scheme
03 Dec 2008 | by Miranda Fitzgerald
LONDON - House of Fraser has been banned by the Advertising Standards Authority from claiming it has 'The most generous rewards programme offered by any UK department store group'.
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