LONDON - Tesco is to launch its first video-on-demand (VoD) service next year, enabling customers to download film and TV content to rent or own.
LONDON - Channel 4 has signed up Dreams, the bed specialist, as the sponsor of Celebrity Big Brother 6 after a controversial 2007 series led to Carphone Warehouse dropping its sponsorship of the show.
LONDON - John Lewis is to overhaul its customer magazine activity and launch a branded magazine to take on rival retailers including Marks & Spencer.
LONDON - Brands including Sainsbury's, Nintendo and Kit Kat are excluding themselves from advertising in and around hit programmes watched by millions of their target audiences by including celebrities from the shows in the ads.
25 Nov 2008
Sainsbury's has signed up Ant and Dec up for its Christmas push and Marks & Spencer is again using an array of stars. Asda, however, has taken a different tack, using the residents of a Yorkshire village.
LONDON - ASDA is launching a new direct online service offering digital versions of top UK consumer magazines for consumers to download to their computers.
18 Nov 2008
Airport operator BAA has launched an online gift wishlist to assist Christmas shopping, featuring a range of celebrities.
LONDON - Lloydspharmacy has appointed McCann Erickson Birmingham to its creative and media planning and buying accounts. The accounts are worth an estimated £4.5m.
LONDON - Specsavers has parodied the new Barclaycard waterslide campaign by BBH with a new YouTube viral which will be seeded by email by digital agency i-Level.
11 Nov 2008
Regional shopping centre Lakeside Thurrock has handed its £1.3m media planning and buying account to Mediaedge:cia.