Top 10 marketing moments: From Plan A to poking - 2007 in review
19 Dec 2007 | by Jane Simms
M&S' masterplan and the Facebook phenomenon were just two of this year's most notable moments.
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Sponsors link to reduce FA Cup carbon footprint
19 Dec 2007 | by Ed Kemp
LONDON - The principal Football Association sponsors will team together for the first time in a bid to reduce the carbon footprint of the FA Cup.
Marketing League Table: Customer publishing leagues
19 Dec 2007
The past year has been one of growing momentum for the customer publishing industry following a slew of launches. With brands including Harley-Davidson, Virgin Media and Bang & Olufsen entering the market for the first time, publishing agencies have been building on the success of recent years. The...
TFL bans Paddy Power campaign
17 Dec 2007 | by Nicola Clark
LONDON - A poster campaign for bookmaker Paddy Power - featuring a man attempting to breast feed a baby - has been banned from appearing on the London Underground tube network.
Thomas Cook tours with British & Irish Lions
17 Dec 2007 | by Ed Kemp
LONDON - Thomas Cook Sport has been named as the Official Licensed Operator of the 2009 British & Irish Lions tour to South Africa.
News Group Newspapers hires Glue for digital task
12 Dec 2007 | by Gareth Jones
LONDON - News Group Newspapers (NGN) has appointed Glue to the £2m digital advertising account for its flagship red-top titles The Sun and News of the World.
Liverpool FC set for web revamp
12 Dec 2007
Liverpool Football Club intends to step up its digital marketing in 2008 with a new-look website and online promotional strategy.
Flora's race exit branded 'bizarre'
12 Dec 2007 | by Gemma Charles
LONDON - Unilever's decision to pull its long-standing sponsorship of the London Marathon has baffled many in the industry.
Coke offers youth footballer prize
12 Dec 2007
Coca-Cola is launching an on-pack promotion offering football fans the chance to win £25,000 for their favourite club to buy a top youth player.
Digital UK hunts direct agency for projects
12 Dec 2007 | by Claire Billings
Digital UK, the body overseeing the digital switchover, is seeking a direct agency to handle a portion of its online and offline direct work.
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