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LONDON - TAG Heuer, the luxury sports watch brand, is developing its first UK relationship marketing programme to increase brand loyalty among wearers.
Continental Airlines is to sponsor Jazz FM's daily business bulletins for a three-month period after a trial tie-up proved successful. The deal, which covers the North-West of England, will involve Continental promoting its daily flights from Manchester to New York, a key route for the business market.
BRMB, the Birmingham commercial radio station, is linking up with the Worldcard regional reward programme to offer holders discounts at a range of Birmingham bars, shops, pubs and clubs. The initiative will see BRMB promote Worldcard on-air through special offers and information about outlets. Participating...
Camelot is using 350,000 branded coffee cup sleeves and 600,000 water cooler cups to promote its online Syndicate Manager tool next month.
Thomson Holidays has renewed its sponsorship deal with Tottenham Hotspur for an additional two years, with the agreement set to expire at the end of the 2005/6 football season.
Travel Inn is sponsoring Big Brother-style Channel 4 show Shattered, which airs from January 4. Hosted by Dermot O'Leary, it features 12 contestants who are put through endurance tests and compete to stay awake for as long as possible for a 100,000 prize.
Standard Life is to use TV sponsorship for the first time in a seven-figure deal with three major ITV1 drama series in 2004, which supports the pension company's 'I like Standard Life' branding campaign.
The Football League has appointed TBWA\Group to raise its brand profile among supporters.
UEFA, the European football governing body, is putting the sponsorship and TV rights to the Champions League competition up for grabs.
More than a third of UK consumers who are considering holidaying in Greece next year, are doing so because of the Olympic Games in Athens, according to an exclusive survey for Marketing, conducted by OMD Snapshots.
