16 Dec 1999
| by JANE BAINBRIDGE
Beattie, Bob Hoskins, and now ET, have helped BT come up with the
best remembered ads of the past ten years, according to our Adwatch of
the Decade.
16 Dec 1999
| by PAUL WHITFIELD
Richard Branson has named Simon Burridge, managing partner at J
Walter Thompson, as chief executive of The People s Lottery, if it
succeeds in beating Camelot to the licence in June 2000.
16 Dec 1999
| by ANNE-MARIE CRAWFORD
Guinness will be the last brand to advertise on ITV this millennium
and Bell s Whisky the first in the next, following a deal between Diageo
and Granada.
16 Dec 1999
| by ANNE-MARIE CRAWFORD
Carlton Communications chief executive Steven Cain has confirmed he
is to leave at the end of January as the company s merger with United
News s chief executive, will
take the role of chief executive in the enlarged group.
16 Dec 1999
| by ALEXANDRA JARDINE
Mobile telecoms brand One 2 One is running a seasonal special in
its Welcome to Your World advertising campaign, in which friends and
relations of celebrities describe that person and their web of
connections .
16 Dec 1999
| by ALEXANDRA JARDINE
Jacob s Bakery is to continue its sponsorship of ITV s Who Wants to
be a Millionaire into the new year, on the back of rising sales of its
Crackers and Twiglets brands.
16 Dec 1999
| by ALEXANDRA JARDINE
Flextech has hired BANC to handle a pounds 3m ad task for its
satellite and cable TV channels, Bravo and Trouble.
16 Dec 1999
| by ALEXANDRA JARDINE
Burton, the Arcadia Group-owned menswear retailer, has handed its
only TV ad campaign for this year to Willox Ambler Rodford Law, in a
move which puts a question mark over its relationship with Grey
Advertising.
16 Dec 1999
| by BEN ROSIER
McDonald s this week unveiled its first UK web initiative. The site
ties into its sponsorship of the millennium celebrations and positions
the brand as caring and community-focused.
16 Dec 1999
| by ANNE-MARIE CRAWFORD
Smile, the new internet banking service from the Co-operative Bank,
is to sponsor this Saturday s British Comedy Awards as part of a
three-year deal with the ITV Network. The sponsorship is the first by an
internet company on ITV and forms the basis for a wider marketing
campaign for Smile by Partners...