THIS WEEK: BRIEFS
28 Mar 1996
Sweet deal for BMW
Search results
Search filters:
By Date
-
1996
-
Mar-1996
-
28-Mar-1996
-
28-Mar-1996
-
Mar-1996
By Publication
- Marketing
By Industry Sector
-
Media / Entertainment
Click 
to remove filters
Add Search Filters:
By News Type
- News (23)
By Discipline
- Direct Marketing (1)
- Marketing (14)
By Sector
- Radio (4)
- Television (10)
THIS WEEK: Golden Wonder in Olympic deal
28 Mar 1996
Golden Wonder has signed a deal to become the official savoury snack supplier for the Olympic Games in its first corporate marketing initiative since a management buy-out last October.
MEDIA: Can BT hold the line against cable push?
28 Mar 1996 | by STEVE GOLD
After what one observer describes as a year-long battle of egos , the cable industry has finally taken the wraps off its first jointly funded generic advertising campaign.
BELOW-THE-LINE: Retailers ready for music-by-mail boom
28 Mar 1996 | by JULIAN LEE
Music retailers are looking to mail order in an attempt to reach those customers who feel increasingly uncomfortable entering the noisy neon and chrome meccas in the high street.
ANALYSIS: Front seat for cinema brands
28 Mar 1996
Cinema marketers strategies are coming under the spotlight as the curtain rises on some of the biggest action the industry has seen for years.
MARKETING MIX: The castaway client
28 Mar 1996
Don t mention lottery fever to Andrew Slamin: as sales and marketing director of the longest-established British lottery company, he s seen it all. After stints with Allied Breweries and Birds Eye, he joined UK Charity Lotteries for its launch five years ago. As the man behind BBH s Lady Luck advertising...
MARKETING MIX: Encouraged to stick together
28 Mar 1996
If you d become an agency head of account management and wanted to unite your staff in a spontaneous display of togetherness, would you invite all 60 of them to Vauxhall Cross and cover them in paste? Nor would we - but we re not Ogilvy s Eddie Bowman.
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- Virgin Galactic in talks with PR agencies to promote spaceflights
- In-house and agency heads review unpaid intern policies following campaign
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
